Why 3D Furniture Rendering Is the Best Thing in the Furniture Market

28 Jan 2020

3D rendering has been around for a long time. It has made a huge impact on all of the industries that have chosen to embrace it. Even today, new industries are getting in on the benefits that 3D rendering has to offer and finding new and innovative ways to use it. One of these ways is using 3D rendering to create models for furniture. This has opened the door for all kinds of new opportunities for the furniture industry, and beyond. Let’s take a look at five reasons that 3D furniture rendering is awesome for businesses.

Ultimate Flexibility

When the word flexibility is used in business, it often means something that can help save both time and money. Something versatile that makes things easier for the business as a whole, allowing it to function more efficiently. That’s the general idea when it comes to using 3D furniture rendering for business. It adds a new level of flexibility that improves efficiency across the board for the company, especially in departments such as graphics design, presentation, research and development, and much more.

So, how does the flexibility of 3D rendering help businesses specifically? First of all, it allows research and development teams to create mockups quickly and easily instead of having to produce a real-life prototype. This saves a lot of time, money, and manpower, allowing those resources to be allocated to other areas. Furthermore, it also allows a company to discover mistakes quickly and easily so that they can be corrected. This can help the business to avoid lawsuits and trouble with various regulations that govern their industry.

Faster Speed to Market

Speed to market is a very undervalued concept, but one that can make a company a winner or loser in their industry. In fact, speed to market can help a company with an inferior product line completely dominate other companies that may have higher quality products, but fail to get them out fast enough to capture the attention of their key demographics. This is one advantage that can’t be underestimated.

3D furniture rendering saves a load of time in all phases of a product’s creation, allowing a company to quickly prototype the product, finalize the design, and have it ready for production in very little time. On top of that, 3D furniture rendering also allows the company to produce sales material faster and easier as well since there is no need for them to wait until the product is actually produced. This eliminates the delay between the product being completed, and the sales material being created which slows down the process and prevents the product from being put on the market as quickly.

Helps Reduces Costs

Speaking of marketing, setting up photoshoots and using the actual product itself for marketing materials can cost a lot of money. This is especially true if a business is producing many different models of furniture with each requiring its own photoshoot. Just the shipping costs alone can be a huge issue for the company since transporting furniture isn’t exactly cheap of course. 

To make matters worse, this practice also isn’t very accommodating when it comes to mistakes. A company basically has only one shot at getting it right when getting photos taken of their furniture, or else they’ll have to do it all over again and pay the associated costs once again as well. This is not a very efficient way of capturing photos of a product.

The good news is that 3D furniture rendering fixes all of these problems. With the 3D model, a company can take photos of it at any angle they want. This allows them to produce multiple photos without the need for shipping or wasting furniture that would be better off heading to a distributor to be sold.

Another great thing about 3D rendering for furniture is the fact that it can also create virtual environments in addition to the models themselves. This can be a huge help in many cases, and allow the company to really show off their furniture in the best way possible. For example, a company that makes beach chairs won’t have to ship a chair all the way out to the actual beach for a photo shoot, they can just use 3D furniture rendering and a virtual beach that looks just as realistic as the real thing. This is a huge time and money saver for the business.

Better Conversion Rates

There is nothing worse than coming up with the idea for a product, creating the prototype, then the production model, then dropping money on marketing, only for it to flop. It’s a massive waste of resources and can put a huge dent in a company’s budget. In fact, if the company was staking its entire future on the product, it might just be the end for them. Fortunately, 3D rendering can help a business to avoid this problem and get it right the first time.

For one thing, it has been shown that having a 3D-rendered product shown on online product pages increases conversion rates significantly. This is because the potential customer wants to see what they’re getting. It’s basically a virtual version of the whole “you touch it; you buy it” psychology at work here. The more familiar a person is with a product, the more likely they’ll buy it, it’s that simple.

On top of that, the entire 3D rendering production method allows companies to weed out issues with a product before it’s ever produced, and allows them to test marketing materials before the product even goes into production. This allows them to come up with a product that they know will convert well before they even drop money on actually making it. This one fact alone can save a business and take them to the next level.

Easy Thematic Marketing

Imagine a company that makes a certain type of furniture, but wants to create marketing materials that are suitable for various times of the year, including special holidays such as Christmas and Thanksgiving. They would have to do a different photoshoot for each of these themes, which would take up a ton of time and money. This is yet another situation in which 3D furniture rendering can help.

With 3D furniture rendering, it is easy to swap backgrounds and create thematic marketing materials for any conceivable occasion. For example, maybe a company is having a special Thanksgiving Day sale and wants to create ads for it. They can use the 3D rendered furniture with virtual backgrounds having to do with Thanksgiving very easily. Then if they run a Christmas sale, all they have to do is change the background. It’s fast, easy, and convenient.

3D Furniture Rendering Helps a Business Grow

One of the key components to growing a business is becoming more efficient. With Jola Interactive’s 3D furniture rendering services, a company can save time and money while improving its conversions. This is a surefire formula for success in any business. Even better is the fact that 3D rendering is becoming more technologically advanced every year, offering new options, and faster ways to create models and backgrounds. Going forward, it’s easy to see that companies that use 3D furniture rendering will have a massive advantage over those that don’t.


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