Our deep experience and knowledge in the home furnishings and real estate categories have provided us with the insight to ask the right questions and deliver branding and marketing solutions for our clients to stand above their competition. We take great pride in the relationships we’ve cultivated over the past 10 years, and we feel privileged to be working with North America’s leading manufacturers and real estate development companies
Brand discovery is a crucial step in aligning your business goals to brand strategy and maximizing the long-term success of your brand. This audit evaluates the brand image, communications, consumer perception, and competition. It gives purpose, defines personality, and delivers the promise through better branding.
We create a collection of visual assets that represents a brand’s visual identity. It contains inspirational examples of photos, colors, typography, quotes, patterns, shapes, and more.
Branding strategy builds on a vision, is aligned with business strategy, emerges from the company’s values and culture, and reflects an in-depth understanding of the consumer’s needs and perceptions. Brand strategy defines positioning, differentiation, competitive advantage, and a unique value proposition.
A well-defined, easy-to-articulate strategy makes everything intuitive. The attitude, expression, and behavior of the brand simply become second nature inside and outside the organization.
Jamie Koval, Creative Principal VSA Partners
Once there’s a completed product, we test. Showcasing the material to an audience, and making changes to optimize it’s performance and get your brand the best possible results.