For years, enterprise home furnishings manufacturers have leaned on catalogs, swatches, and flat photography to sell products. But in today’s market, that reliance on static product images is costing manufacturers millions in lost revenue. The solution is clear: 3D configurators. Unlike flat photos, 3D product configurators capture the complexity and customization options that define home furnishings products, giving buyers the confidence to purchase and keeping competitors from winning with better digital experiences.
The Challenge with Static Product Images
Enterprise manufacturers often manage thousands of SKUs, each with multiple variations in size, color, or fabric. Showing these options through 2D photography is both expensive and still not enough to entice a purchase:
- Dealers and designers struggle to present options without clear visuals.
- Sales representatives lose time sending swatches, CAD files, or one-off renderings to close a single order.
- End-consumers linger, and eventually abandon carts when they can’t see the product they want in the variation they need.
- Brands overspend on photo shoots to only capture a fraction of the essence of a product.
Industry studies confirm the scope of the issue. In 2024, less than 8% of furniture websites featured 3D product configurators, meaning over 90% still rely primarily on static furniture product images to showcase their products.
So with the prospect of overtaking the competition, what’s stopping enterprise manufacturers from committing to 3D product configurators to showcase their product lines?
The Major Revenue Leak for Enterprise Manufacturers
Flat product images, especially when placed on product description pages that aren’t optimized for UX best practices, don’t just look outdated — they cost enterprise manufacturers real money. Dealers hesitate to spec products they can’t clearly visualize, while partners get frustrated trying to sell with nothing but swatches. By contrast, a 3D configurator provides instant clarity and confidence.
The business impact is well documented: Forbes reports that using 3D models instead of static furniture product images leads to conversion rate increases of about 40%, average sales prices that are 30% higher, and up to 80% fewer returns. Every unvisualized product option is a revenue leak — and for enterprise manufacturers managing large catalogs, those leaks add up fast.
The Shift to 3D Product Configurators
The industry is undergoing a dramatic change. 3D visualization solutions — particularly 3D product configurators — are rewriting how enterprise manufacturers bring products to market.
- 3D Product Configurators: Allow buyers to explore every option in real time — from fabric to finish to dimension — without waiting on a rep or a sample.
- AR & Room Visualization: For brands selling through retailers or direct channels, AR lets buyers place a product in their space, reducing uncertainty before purchase.
- CAD-to-Commerce: Enterprise manufacturers already have a goldmine in their engineering files. With the right solution, those CAD models can be repurposed into interactive sales tools.
- Enterprise Integration: Today’s 3D visualization platforms are built to connect with Adobe Commerce Cloud, PIMs, ERPs, and dealer portals — making them equally powerful for B2B and B2C sales.
This isn’t just a tech upgrade. It’s a transformation in how enterprise manufacturers enable their partners, empower their sales teams, and inspire end-buyers.
Why Furnishings Manufacturers Can’t Wait on 3D Configurators
3D visualization isn’t a future project — it’s the new standard. Competitors and retailers are already adopting 3D product configurators and AR, and dealers naturally favor brands that make selling easier. Enterprise manufacturers using these tools see higher engagement, bigger order values, faster quoting, and fewer returns. For those on Adobe Commerce Cloud, it’s less about experimenting and more about unlocking the platform’s full potential.
Flat furniture product images and under optimized product description pages are no longer enough. They cost enterprise home furnishings manufacturers millions in missed conversions, strained dealer relationships, and slow, inefficient sales cycles. 3D visualization solutions — especially 3D product configurators — close that gap, turning static catalogs into dynamic growth engines.
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