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Scaling B2B Commerce: Rebuilding Uttermost’s Multi-Brand Ecommerce Platform

+58.08%
Increase in checkout initiations driven by a fully optimized ecommerce funnel.
+6.25%
Growth in purchase revenue within the first nine months after launch.
+49.91%
Organic search revenue growth, achieved with fewer new users
+2.72%
Increase in items sold and +2.08% more total purchases
Uttermost 2026

Uttermost is a leading manufacturer in the home furnishings industry, offering decorative accents, lighting, and furniture through multiple brands — Uttermost, Revelation, and Salt and Light. The company sells exclusively through trade and retail partners, meaning its digital ecosystem must be tailored to B2B efficiency and reliability.

The Challenge

Supporting a Scalable Multi-Brand B2B Ecommerce Experience

Uttermost’s existing ecommerce infrastructure had reached the limits of its stability and scalability. Site instability during catalog updates and product uploads made reliable performance difficult, while fragmented workflows between Uttermost and Revelation created friction in the dealer buying journey.

At the same time, configurable sectional products required advanced SKU and fabric logic beyond standard ecommerce capabilities. The platform also needed stronger ERP integration to keep product data, pricing, and inventory synchronized across systems.

The Solution

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A Unified Multi-Brand Commerce Platform for Trade Partners

Jola rebuilt Uttermost’s ecommerce ecosystem on Adobe Commerce using a modern headless architecture designed for stability and scalability.

The new platform unifies Uttermost and Revelation into a seamless multi-brand experience with shared cart functionality and improved navigation. Advanced configurator logic simplifies ordering for complex sectional products, while enhanced B2B tools streamline dealer purchasing workflows and improve overall platform performance.

Tech Stack

Adobe Commerce Enterprise

Powering product data, pricing, and trade ordering workflows.

Fourthshift ERP Integration

Custom middleware connecting ERP data structures with Adobe Commerce for reliable synchronization.

Klevu AI Search

Advanced product discovery and intelligent search for large product assortments.

Headless Progressive Web App (PWA)

React-based storefront delivering fast, scalable, app-like performance.

Xtern Software PIM

Centralized product data management supporting catalog updates and operational efficiency.

HubSpot CRM

Marketing automation, lead tracking, and customer engagement tools.

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Technology

Deep Enterprise Integrations

Nine tightly integrated systems eliminate data silos and power real-time experiences across every channel.
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Recognition

Celebrating Our Achievements

Recognized by industry leaders for innovation and excellence.
Winner
Winner

eCommerce Design: Design & Features
– B2B eCommerce Website

14th Web Excellence Awards
Winner
Winner

Interior Design: Website – B2B eCommerce Website 14th Web Excellence Awards

14th Web Excellence Awards
Winner
Winner

eCommerce Platform: Website – B2B eCommerce Website

14th Web Excellence Awards
Winner
Winner

Homepage: Design & Features – B2B eCommerce Website

14th Web Excellence Awards

Uttermost In The Press

DESIGN NEWS NOW

Uttermost wins Web Excellence Awards

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ACCESSORIES RESOURCE TEAM

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Web Excellence Awards
The Webby Awards
W3 Awards
German Design Award

Recognized as one of America's fastest-growing private companies

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