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The Rug Revolution: How Feizy's Site Was Reimagined for Trade Partners

+32.86%
Sessions sitewide, with more visitors reaching high-value landing pages.
+22.72%
Increase in key engagement events such as form submissions and conversions.
+31.4%
Growth in returning users, indicating stronger customer loyalty and repeat visits.
+4 min
Average engagement time per visit increased from nearly zero to over four minutes.

“Throughout the project, Jola maintained open and proactive communication, met deadlines with precision, and consistently delivered beyond the agreed scope to ensure every detail was perfect. They approached each challenge with a solutions-first mindset, making them a true partner rather than just a service provider.”

MR

Mike Riley
President, Feizy Rugs

Feizy is a globally recognized luxury rug brand celebrated for its craftsmanship, artistry, and design innovation. Founded in 1973 and headquartered in Dallas, Texas, the company produces a wide range of handcrafted and machine-woven collections sourced from skilled artisans around the world. Feizy rugs are trusted by interior designers, retailers, and trade professionals who value exceptional quality and distinctive design.

The Challenge

Supporting a Growing Trade-Focused Ecommerce Experience

Feizy’s previous ecommerce platform struggled to support the scale of its product assortment and the needs of its trade-driven business. Interior designers, retailers, and showroom partners needed better tools to browse collections, compare products, and place orders efficiently. At the same time, the platform needed to connect with the systems that power Feizy’s operations, ensuring product data, pricing, and inventory remained accurate and synchronized across every digital touchpoint.

The Solution

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A Modern Commerce Platform Built for Trade Professionals

Jola designed and developed a modern Adobe Commerce platform tailored to the needs of Feizy’s trade partners. The new experience improves product discovery, simplifies ordering workflows, and integrates directly with Feizy’s core business systems. Built as a headless Progressive Web App, the platform delivers fast performance, flexible design, and a scalable foundation for future digital growth.

Tech Stack

Adobe Commerce Cloud

Enterprise ecommerce platform powering product data, pricing, and ordering workflows.

Headless Progressive Web App (PWA)

A fast, app-like front-end experience designed for performance and scalability.

Salsify PIM

Centralized product information management for Feizy’s large and complex catalog.

SPARS

Product data syndication to retailers and distribution partners.

HubSpot CRM

Marketing automation, lead management, and customer engagement tracking.

Klevu AI Search

Advanced search and filtering to help professionals quickly find the right products.

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Technology

Deep Enterprise Integrations

Nine tightly integrated systems eliminate data silos and power real-time experiences across every channel.
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Recognition

Celebrating Our Achievements

Recognized by industry leaders for innovation and excellence.
Gold Winner
Gold Winner

Shopping

2024 w3 Awards
5x Silver Winner
5x Silver Winner

Website Redesign, Best User Experience, Best Visual Appeal, Consumer Goods, and Home Renovation

2024 w3 Awards

FEIZY In The Press

HOME FURNISHINGS BUSINESS

Jola Announces Results of 14th Web Excellence Awards with Feizy Site

Read the article

FURNITURE WORLD

Jola Wins Two Web Excellence Awards for Feizy Website Redesign

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FURNITURE TODAY

Feizy website redesign garners Jola 2 awards

Read the article
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Web Excellence Awards
The Webby Awards
W3 Awards
German Design Award

Recognized as one of America's fastest-growing private companies

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