Why do product designers use photorealism design for marketing new products?

28 Apr 2020

World-class marketing has become a necessity for most businesses, and one tool that is allowing businesses to streamline the marketing of their new products is photorealism.

From movies made by Marvel like Guardian of the Galaxy to giant companies like Coca-Cola, everyone is taking advantage of the concept of photorealism in order to showcase their products in a more refined way.

What is photorealism design?

Photorealism designs are highly realistic 2D computer-generated CGI or images. If you choose a good photorealism service, then the final product that you will get will be completely indistinguishable from studio photos.

The main motive of photorealism is not just to develop images of the product in a virtual manner but to showcase the features of the product in such a way that it entices the buying behavior of the customer.

Pros/Advantages of photorealism design over traditional photography

Traditional photography

For organizing a photograph session, one will need to invest a lot of time in finding the right photography company, and after that, the company looking for marketing its new product will have to produce physical samples of the product in order to capture it in the DSLR camera.

There are also many equipment and tools required in order to organize a traditional photography session. Traditional photography is not just costly but time-consuming as well.

Photorealism design

But in the case of photorealism scene design, advanced software solutions are used to create photorealistic images. By using advanced programs, 3D models of the new product can be created, and then the model can be rendered with photo-realistic features light colour, texture, lighting, pattern, and shadows.

All that one will need for photorealism design is a computer and 3D rendering software. With being easy on the pocket, photorealism scene design can be built in a couple of days, and thus the company gets more time for marketing.

Limitations of traditional photography for product designers

A long list of expensive tools

The tools and equipment required in traditional photography vary according to the photoshoot, but in most cases, product designers have to be ready with a long list of expensive setups in order to organize a proper photo session. A DSLR camera, light stands, diffusers, and flashlights; all this equipment can easily burn a hole in the pocket of a product designer. But in the case of photorealism scene design, all that you will need is a computer and some software solutions.

A hectic process of building a setup

Along with this, one will also need a complete set up like a studio in order to build a dedicated place where the photoshoot can be organized. Building or renting a studio and then building the setup is a time consuming and complex process. In addition to this, it can also lead to an interruption in regular business operations. Even with product designers working on the photoshoot, a representative from the firm will be required at the studio.

Flexibility is not an option

In traditional photography, everything should be perfect in the first attempt. Once the photography session is over, making changes in the final product is not an option for you. And the only way to showcase the changes made in your product is to organize another costly and complex photography session. Even the angle of the photograph is limited, and you cannot make any changes to it.