Retail + Ecommerce

Jola’s Approach to Digital Marketing Strategy E-commerce Based Businesses

01 Apr 2020

Jola’s Approach to Digital Marketing Strategy E-commerce Based Businesses

Digital marketing has become an inseparable part of every business—it doesn’t matter how small your business is or in which industry you are in. In the current era where e-commerce is expanding at a breakneck pace, the success of your e-commerce business depends in large part on having a solid digital marketing strategy. In order to maximize your profits, you will have to integrate digital marketing strategies to utilize the internet’s benefits to their fullest extent. Ideally, this would ultimately result in an increase of traffic on your website.

As the digital market climate continues to expand and evolve as well, your company’s digital marketing practices may need a touch up to stay relevant. To help figure out what that specifically means for your e-commerce platform, we have put together the following post to introduce you to Jola’s approach to digital marketing.

Utilize Google Shopping ads

According to our research, Google Shopping is one of the most effective and convenient ad platforms that can be used to heighten product-brand exposure. By compiling individualized user information based on recent search requests, this ad platform presents your business and its goods and services to those who are genuinely interested and most likely to click “add to cart.”

Bring in the bots: Artificial Intelligence

From finance and e-learning to smart homes and robotics, Artificial Intelligence (AI) is literally  everywhere and e-commerce is no exception. Many e-commerce business owners are already feeling the positive impact of AI in their industry. By collecting and sorting through heaps of data in real-time pertaining to website traffic, bounce rate, and conversion rate, AI can help you track targeted customers and make informed digital marketing decisions.

Use structured markup language

We highly recommend that e-commerce businesses add formal markup language, also known as schema, to the backend of their product page. This addition of structured markup language  will let search engines index the page with greater efficiency. It will become easier for search engines to access the information displayed on your site, which will result in better ranking on Search Engine Results Pages (SERP) and greatly increase awareness for your platform.

Consider voice search

For a majority of their time, more and more consumers are browsing the web through their phones—as opposed to conventional computers. When using search engines, many now prefer voice commands over typing. The number of voice searches is increasing rapidly, and because of this, long-tail keywords are going to gain significant value in the future. For example, when people search for furniture by typing their search request, they will most likely type “furniture store.” When using voice search, however, they may be more inclined to say “best furniture store with free shipping.” In order to maximize the effect of voice search, long-tail keywords can be connected to your site, thus giving your business one-up when it comes to SERP.

Don’t forget consumer awareness

In the rush of taking care of all the aspects of digital marketing of your e-commerce business, it’s important to never lose sight of consumer awareness. Strengthening your online presence is not only about posting content. In order to win over the trust of consumers, that content needs to be reliable and transparent. According to our market research, in the past, more than one-third of online shoppers switched to a competing business because the previous provider lacked transparency. In order to assure optimal exposure, you will need to ensure that your messaging is consistent and engaging.

Dive into social media

If you are looking forward to a successful digital marketing strategy, then social media is one of the essentials. The social media platform has become so large that it can be described as a virtual world in itself. Millions of people are active on a plethora of social media platforms each day, giving you and your e-commerce based business the priceless opportunity to target new customers, interact with customers directly, and direct your ads at potential buyers. However, each social media plattform runs differently and you will need to decide which is best suited for your operations. As an example, If you are working on Facebook, then you will need to make a business page, run regular ad campaigns, interact with your customers through comments and messaging tools, and join Facebook groups.

The need for speed

If you want your e-commerce business to soar, then your customers will need to be able to soar through your website. As a general rule of thumb, a website should load completely in 3 seconds. If it takes longer than that, your platform is probably losing customers and you should start working on optimizing your website for increased speed. There are a number of potential reasons for any given website’s lengthy response time. You may be using high-resolution images, or the template and add-ons may be the ones slowing you down. Whatever it may be, there are numerous technological innovations that will make your plattform faster and easier to use, and in undergoing those innovations, your website will see a surge of traffic.

In the vast, ever changing landscape of the internet, well informed, well executed digital marketing strategies are the bread and butter of any successful e-commerce based business. Jola will help you use the latest trends and technology to improve your digital marketing strategy and to ultimately improve your business’ success.

To learn more, contact Jola Interactive today. We’re here to help!