“Jola Interactive delivered a world-class digital platform that perfectly captures the Hubbardton Forge brand. Their team combines technical excellence with a genuine understanding of the lighting and home furnishings industry, making them an invaluable partner in our success. We couldn’t be happier with the results.”
MM
Hubbardton Forge is one of America’s oldest and most respected artisan lighting manufacturers. Based in Castleton, Vermont, every fixture is handcrafted to order, offering hundreds of finish, glass, and shade options across a catalog of over 1,000 designs. Their products are specified by leading architects, interior designers, and luxury showrooms worldwide.
The Challenge
Unifying DTC and B2B Channels on a Single Commerce Platform
A uniquely complex business model serving direct consumers, wholesale partners, designers, and hospitality professionals on a single platform, each with distinct journeys, pricing, and workflows. Hundreds of configurable product options, deep ERP and PIM integration, and a brand experience worthy of a luxury manufacturer.
The Solution
Headless Commerce Architecture
Built on Adobe Commerce Cloud as a headless Progressive Web App using Venia, the presentation layer is fully decoupled from the commerce engine. The result: app-like performance, modular flexibility, and a framework designed for long-term growth across every channel.
Tech Stack
Adobe Commerce Cloud
Enterprise B2B & B2C multi-store
Headless PWA (Venia)
App-like speed with offline capability
React Component UI
Scalable, interactive interfaces
B2B Suite
Company accounts, pricing tiers, quotes
Fastly CDN
Global edge caching & optimization
Adobe Page Builder
Self-service CMS for marketing
Deep Enterprise Integrations
Celebrating Our Achievements
Website and Home Renovation & Interior Design
Best Home Page Websites and Mobile Sites
Hubbardton Forge In The Press
Ready to Start Your Project?
Whether you're modernizing an existing platform or building from scratch, we bring deep industry expertise to every engagement.
Recognized as one of America's fastest-growing private companies
