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We love ink & paperElaine Smith
Elaine Smith
Elaine Smith creates unique, handcrafted outdoor pillows that are water and stain resistant. Her pillows are created with luscious color, with lavish detail, and of course, are impervious to the elements.
Challenge The challenge here was communicating the beauty of an outdoor pillow that is as attractive, if not more so, then any other indoor pillows in the market. We needed to create a selling tool that featured Elaine Smith’s newly branded (by us) logo. We wanted to make it clear that while beauty can go hand in hand with functionality, it only adds to the unique, luxury appeal of Elaine Smith’s products. Emphasizing key attributes such as her pillows being stain proof, waterproof, fade resistant was important to underline too.
Solution
Challenge The challenge here was communicating the beauty of an outdoor pillow that is as attractive, if not more so, then any other indoor pillows in the market. We needed to create a selling tool that featured Elaine Smith’s newly branded (by us) logo. We wanted to make it clear that while beauty can go hand in hand with functionality, it only adds to the unique, luxury appeal of Elaine Smith’s products. Emphasizing key attributes such as her pillows being stain proof, waterproof, fade resistant was important to underline too.
Solution
- Created a “travel-logue”, suggesting her collections were inspired by her travels to far-flung locales.
- Utilized unusual horizontal catalog size/orientation.
- Used beautiful photography (art directed by us) that illustrated not only the different collections (and their unique design aesthetic) but also the product attributes.
- Elegant type and white space highlighted the pillows.
- New logo is watermarked on every page to reinforce her brand image, creating an instantly, recognizable brand.
- Strong, descriptive copy.
