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On the dot comCre8tion Delshah
DelShah is a fast-growing real estate development and investment firm with substantial residential holdings in New York City. Cre8ti0n is an Upper West Side townhouse real estate offering through DelShah. Jola Interactive conceived of the name Cre8ti0n based on their location (80th street) and the fact the units are ‘customizable’ (your creation) to the buyer’s needs. Cre8ti0n’s informational website targets buyers from families with children, singles, gays, and affluent New Yorkers. Other features and benefits include:
- Website that allows potential buyers the ability to view all possible apartment configurations, then customize their own “dream home”.
- Allows buyer to download pdfs of all the floor plans.
- Interactive map of neighborhood and amenities within the area.
- Flash intro on website with doors opening to welcome potential buyers.
- Detailed computer renderings help to illustrate the apartments’ clean, modern lines and loft-like feel.
- Additional photos show high-end appliances and fixtures, along with other conveniences.